Although considered an emerging channel, Blogs (Web Logs) are no longer considered an option in the global business arena; they are an integral part of any entity's online presence. Fortune 500 companies as well as SMB’s have been making growing use of this channel of communication.

Today's wide spectrum of Blogs offers a platform that enables public communication that is hyperlinked and interactive. The advent of RSS (Real Simple Syndication) has allowed the content on blogs to disseminate throughout the internet and provide the opportunity for users to share and gain new insight into an ever growing range of topics.

The importance of Blogs emanates from the fact that information is disseminated immediately via the channel and feedback may be assessed in an almost instantaneous manner.

The current state of the "Blogosphere" from Technorati shows the following trends:


(As per Technorati, a leading global Blog tracking service)


  • Technorati now tracks over 70 Million Blogs

  • There are 120,000 new weblogs created worldwide every day

  • 1.4 Blogs are created every second every day.

  • There are 1.5 Million Posts made a day

  • 19.4 million Bloggers (55%) are still posting 3 months after their Blogs are created

  • Technorati tracks about 230 Million posts using tags or categories


    • The desired objectives of Blogs vary immensely from organization to organization but the following serve as examples of their ultimate potential:

  • Expand and improve your online presence in search engines
  • Provide a personal avenue for current and potential clients
  • Communicate with partners, suppliers and resellers
  • Allow for word of mouth promotion within the blogsphere
  • Disseminate noteworthy news in real time
  • Directly reach niche audiences and opinion makers
  • Provide a platform for open discussion and a more personal corporate brand online

    • The bottom line is that it is imperative for you to be part of this growing global community.

    More importantly, the goal of your Blog is to be found amongst the current offerings and be interacted with in such a manner that you gain and retain a loyal following.

    The nature and general structure of Blogs that are built and managed professionally, allows for an additional crucial element that enables search engines to easily find your business by delivering daily, unique content.

    The "stickiness" or level of retention, of any Blog directly correlates to the relevancy of the original, unique and interactive content in it.

    As a professional Online Marketing consultancy, Suntrader Networks will work with you to provide you with a true foothold within your online space by offering you the following all inclusive Blog Content Writing Package:

  • Daily professional, interactive, original, unique content writing.
  • Blog installation on your server (Wordpress) if required.
  • Installation of essential Blog Plugins that get the blog included effectively in the major search engines.
  • Tips on getting your blog exposure and working it into your business site.
  • Monthly statistics report showing blog activity (depends on host capabilities)

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